A Woven Advisory product

Tackle the problems
that actually matter.

Deety guides your team from a vague, frustrating challenge to a well-understood problem — and then through to real solutions. Part learning tool, part interactive workshop, part AI thinking partner. All in one place.

How it works

Three phases.
One clear journey.

Most teams jump straight to solutions for problems they have not properly understood. Deety slows that down — in the right places — so the work you do actually solves the right thing.

Phase 01

Before the workshop

Learn the method

15–20 minutes · solo or team

Before anyone sits in a room together, everyone reads the same thing. The Design Thinking explainer gives your team a shared language — what the process is, why it works, and what makes it different from the way most organisations currently approach problems. No jargon. No prior knowledge required. You arrive at the workshop already thinking in the right frame.

Deety is reading along. It tracks which concepts land well for your team and surfaces them again when they're relevant in the workshop.
Phase 02

The interactive workshop

Discover the real problem

Half day to full day · team session

This is where the work happens. Your team moves through five challenge zones mapped to the Double Diamond — a framework developed by the Design Council that takes you from wide exploration ("what is actually going on here?") to sharp focus ("what is the specific problem worth solving?") and back out again into ideas, prototypes, and testing. Each zone has structured challenges, real thinking tasks, and a clear output. Nothing is theoretical — everything connects to your actual challenge.

Deety's AI facilitator sits in every zone. It offers a nudge when teams get stuck, asks a sharper question when thinking gets too safe, and captures every insight as you go.
Phase 03

Throughout & after

Ideas evolve at pace

Continuous · AI-assisted

The work does not stop when the session ends. Deety has been listening to everything — capturing the team's best thinking, flagging the ideas worth developing, and building a Harvest Report that summarises the journey from problem to solution. The Woven Advisory studio has a live view of your team's progress throughout, ready to step in and facilitate where the thinking needs a push. What started as a complex, fuzzy challenge ends as a clear brief with tested ideas and a path forward.

The studio dashboard gives your facilitator a real-time view of submissions, pinned insights, and team progress — so support arrives exactly when it is needed.

The AI that runs alongside you

Always in the room.
Never in the way.

Most AI tools try to do the thinking for you. Deety is built differently. It is there to sharpen your thinking — not replace it.

The AI listens throughout. It reads the challenge you are working on, tracks the ideas your team is developing, and quietly surfaces the question nobody has asked yet. It does not give you the answer. It helps you find it.

When the session ends, it synthesises everything your team produced into a clear picture of what you discovered, what you decided, and what should happen next.

The AI surfaces. Your team decides what matters.
The AI organises. Your team decides what is true.
The AI amplifies. Your team generates the ideas.
Deety · AI Facilitator Live in session
Discover zone · Empathy research
You have mapped three user types. The one missing from this picture is the person who has to explain the broken process to someone else every day. What does their version of this problem look like?
Define zone · Problem framing
Your "How Might We" question is broad enough to mean anything. Try this: what is the single moment when this problem hurts most? Start there.
Develop zone · Ideation
Every idea in the last 10 minutes is a better version of what already exists. That is optimising, not designing. What would a completely different industry do with this problem?
301%
Average return on investment for organisations running design thinking programmes
Forrester Research, 2018
S&P 500 returns generated by design-led companies over a decade
McKinsey Design Index
75%
Of IBM products shipped faster after adopting design thinking across teams
IBM Design Thinking Study
+32%
Revenue growth for design-mature businesses versus less design-mature peers
McKinsey, 2019

Who uses Deety

Built for teams
with real problems.

Corporate teams

Product, strategy, and innovation teams who need a structured way to move from "we know something is broken" to "here is what we are building next" — without a six-month discovery process.

Public sector organisations

Government departments, councils, and public bodies facing complex, people-centred challenges. Deety brings the rigour of design thinking into organisations that can not afford to build the wrong solution.

Leadership & exec teams

Senior leaders who want their organisation to think differently about problems — and need a practical, credible framework to make that happen. Deety is the workshop, the method, and the evidence base in one.